We are able to offer our search engine optimisation services to companies and organisations throughout Northamptonshire. Search engine optimisation is an essential part of a successful online marketing campaign. No matter how good your website, if nobody visits it it will not help build your company. Search engine optimisation (SEO) is a set of techniques that we apply to your website to help search engines such as Google put your website at the top of their search engine results lists for a range of phrases.
Offering SEO to Northamptonshire companies ensures that we can work closely and effectively with neighbouring businesses.
Making SEO Work for You
Getting your website on the first page of the Google search results can mean lots of potential customers arriving at your site ready to do business with you. However a first page listing can also mean that you simply get lots and lots of visitors who simply look at your website and disappear.
One of the most important aspects of SEO is making sure that you get the right people to your website.
For example, this page is dedicated to the phrase SEO Northamptonshire. If you examine the number of people using this phrase you'll find that SEO Northamptonshire only gets a few people searching per day. Phrases such as SEO, search engine optimisation, and other more general phrases get many hundreds of times more searches per day. However, these general phrases attract site visitors with a very wide range of objectives. They tend to be further away from a buying decision that we want them to be.
The smaller number of people using SEO Northamptonshire are almost all looking for someone offering SEO services in Northamptonshire. These visitors have a much higher quality than those from the general terms.
The general terms are also much more competitive. There are literally millions of websites competing for the top spots for those phrases. This means that it will be much much harder to get onto the first page meaning that we would have to devote more and more of our resources over a longer period of time to build our SEO campaigns in these areas.
The more targeted phrase SEO Northamptonshire only has a few thousand websites competing for the traffic. This makes it much much easier to rank for.
Targeted SEO Works the Best
Targeting your SEO efforts in this way makes sure that you get the best return for your work. Proper keyword research helps you identify what these phrases are. Every business will have phrases like SEO Northamptonshire. Making sure your website lists for these phrases will make sure that you get real potential customers visiting your site.