Developing a Successful Online Marketing Strategy

Why do you want a website?

Isn't that odd question for a web consultant to ask?

Well no. Many small businesses set up a website because:

Often they haven't thought about why they're doing it or what they want to achieve. The problem there is that a successful online presence for an organisation requires more than creating a web site.

An online campaign can only be successful if you put as much effort into the planning as you would with any other marketing venture.There is nothing special about web based marketing. It's simply another means of targeting your customers.The fact that it happens on a computer is just one characteristic of this marketing media.

 

One of the main problems we find when talking to our clients about e-business and online marketing is that it is hidden behind a layer of technology. GET aims to strip away this layer to show you that you are dealing with exactly the same marketing concepts you are already familiar with;identify your customers, identify their needs and buying patterns, create strong sales materials and deliver it to your intended audience.The techie stuff is immaterial. (Though if you're interested there is lots of information on this web site to help you understand the techniques and technologies. Do have a look around.)

With G.E.T. as your web consultant you can be sure that you are getting impartial advice, tailored to your needs allowing you exploit the full power of the Internet.We are specialists in all aspects of web site design, e-commerce, web site hosting, search engine optimisation, search engine marketing, email marketing and training.We work out the best way forward for your organisation and tailor plans to suit you, both in speed and cost. You don't have to do everything in one go, but you should have a full plan in place which shows you what all the steps are.

At the end of our consultation we provide a fully documented plan of action detailing what you need to do and when you need to do it together with various options open to you. Naturally we hope you will use G.E.T. to create and manage your online presence but the document is yours to keep whatever you decide.

If you'd like further information about using GET as your web consultant service please contact us. Our rates will depend on what you want us to do but generally you will spend between £50 and £100 for a consultation and report.

Any small business person who wants to create or expand their online presence should seek real advice. Any money you spend on this will be recouped many times over.The worst thing you can do is create a web site that doesn't meet your market needs. You'll end up convinced that the Internet is a waste of time