Targeted email campaigns
Email marketing can be a powerful tool in your online campaign.
The benefits of email are:-
- You can contact thousands of people with personalised messages
- Emails cost a fraction of traditional postal mail shots
- There is no need to put hundreds of newsletters into envelopes, just press the button and it’s all done for you.
Don’t be a Spammer
You need to take care when handling your email campaigns. 'Spam' (junk email) is now a serious problem. If you do not plan and manage your campaign properly you may end up creating spam. At best this will mean zero return for your effort, at worst a hefty fine!
Email campaign legal aspects
The legal aspects of email campaigns and the marketing aspects of bulk emailing need to be considered.
In general terms:-
- Target your emails to groups who would benefit from your service
- You may email to companies without their permission
- In the UK youcannotemail private individuals without their permission
- The email must identify who you are
- The email must provide the recipient with an easy method of contacting you and / or removing themselves from your email list
- Your email listmustcomply with the Data Protection Act
This may sound complicated but once you have mastered what to do it is quite straightforward. Most of the hard work is in setting up your system, after that you simply create the mailing and press go.
G.E.T. offers a complete email system to get you up and running. Our E-Canvasser software:-
- Is a complete email campaign manager system
- Conforms to all the UK rules regarding bulk emailing
- Can be used to import contact lists from various databases
- Can be used to type in contact lists
- Can be used to get people to enter their own details directly from a subscribe page in your web site.
- Allows you to group contacts and create campaigns to mail out to them.
Getting hold of quality contact lists can be a problem but G.E.T. can advise you about the best methods.
Once an email campaign has gone out the great advantage email has over postal systems becomes apparent. Our E-Canvasser system can:-
- Monitor who opens the email and who bins it
- Tell you who clicked a link in the email in order to visit your web site
- Set target pages (e.g. your join or buy page) to see who turned out to be a successful contact.
All of this reporting happens in real time so within 2-3 days of an email campaign going out you’ll have an excellent idea of its progress and success rate. This enables you to fine tune your campaigns over time to make sure you use the ones that give the best return.
For more details on how email can help boost your sales and reduce your admin work please contact us.
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