What is online marketing?
“What is online marketing?” tends to be one of the first questions our clients ask. The phrase ‘online marketing’ simply refers to the strategies which may be used to market a product or service online.
Online marketing strategies might include search engine
optimization and search engine submission, writing website copy in such
a way that it encourages visitors to take action, specific website
design techniques, online promotions, reciprocal linking, email
marketing and even business blogs (a sort of on-going online diary).
Successful online marketing strategies
Creating a successful online marketing strategy requires more than just a web site. Many organisations have fallen into the 'everyone else has got one so we must have one too' trap. The web site is produced 'in-house' by the IT person and, as long as it is not embarrassing to look at, everyone is happy.
There are compelling reasons why this is not a good strategy.
A successful online marketing strategy requires the following questions to be asked and answered:
- Do people know the web site exists?
- Can anyone find the web site?
- What first impression do customers get when they arrive?
- Can customers find the information they want easily?
- Is the information up to date?
- Can customers contact you easily?
- Do you know who your customers are?
- Do you know what they are looking for?
- Can you contact these customers easily to get new or repeat business?
Is the web site helping build your business?
At GET we know that your web site is one component of your
online marketing strategy. It is the central component but it needs
support to ensure success. This document will lead you through the
design of your online marketing strategy; show you what technologies
are available and how you can use them to increase your profile and
market share.
In this guide we'll show you how to analyse your market and how to
plan your web site plus associated techniques to meet your customer
needs. We’ll then look at how to build and deliver your online presence
and finally show you how to drag potential customers towards your
organisation using your web site, search engines, email and various
other techniques.
Please use this document to find out what is available and to
better understand the technologies behind successful online marketing
strategies. The article won’t make you an expert in online marketing we
hope that by reading it you will be better placed to ask your web
designers etc. pertinent questions and also better placed to understand
their answers.
To receive the full guide just sign up for our newsletter using the
form on the right. Once you click the send button we'll send you a confirmation email (this helps us stop spam). Just click the confirmation link in this and we'll email you the guide.
If you need any further help or would like GET to talk to you in more detail please call us on 01933 623987 or contact us.
visitor comments
Just got our guide - thanks. I'm just starting out looking at SEO and what I've read so far was understandable, even to a non techie like me.
added by John on 2 Feb 2010
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